Originally from Wales, Gemma has spent most of her working life based in Manchester. It was here she also completed her BSc Honours degree in Fashion, alongside travelling to London to work with esteemed fashion designer Ben de Lisi at his boutique in Belgravia, and twice a year at London Fashion Week. 

Starting out in Fashion Buying, Gemma also qualified in Colour and Image Consultancy and pursued a career as a Fashion Stylist and Image Consultant all over the UK.

Aside from her one-on-one personal styling client base, her top commercial clients in the UK included the Mc Arthur Glen designer outlets, The Trafford Centre, The Style Doctors (from hit TV show "10 Years Younger") and editorial titles such as Look Magazine. 

She then brought her styling services over to Dubai in 2011 where she first worked as the resident Fashion Stylist for the group of editorial titles under Gulf News Magazines, and then in 2014 returned to freelance fashion styling for luxury and contemporary fashion brands and titles in the region.

Alongside shooting for luxury international fashion labels, Gemma also works with VIP's and celebrities travelling to the region. She has worked with internationally famous names such as Rihanna, Black Eyed Peas, Massimo Bottura, Bobbi Brown, Balqees, Rym Saidi, Isabeli Fontana, Maya Diab and Yusuf Cat Stevens.